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Branding and 5 reasons why you should care about it

26

AUGUST, 2016

Category: Branding

Author: Seb Waligorski

Branding and 5 reasons why you should care about it

26 AUGUST 2016

Category: Branding

Author: Seb Waligorski

Branding and 5 reasons why you should care about it

26
AUGUST, 2016
Category: Branding

Author: Seb Waligorski

Branding is all you experience thinking about Apple, Coca-Cola or M&M’s. When you think about the most successful businesses across different industries one thing they have in common is a strong brand. Yet, many small businesses neglect the importance of branding and miss out on the benefits of carefully planned branding strategy.

So let’s look at a couple of reasons why you should spend some time building a strong brand.
1. Brand creates recognition People prefer to do business with companies they are familiar with so a memorable logo and consistent branding can help people remember you and recognize your products instantly. Also, professional appearance, builds credibility and trust.

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2. It increases the value of your products Branding can increase the value of your products. Think about Apple – People buy iPhones, not only because they like the phones, but also because they value the brand. If customers trust your brand they might be willing to pay more for your products just like they pay more to get an iPhone rather than a similar phone from a different brand.
3. Your brand can help you inspire your employees Your employees should all work to achieve the same goal. Whether it is quality of your products, excellent customer service or innovative ideas your brand can help your employees understand what you aim for and set common goals.

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what is branding, branding, marketing, rh technology2
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4. Branding generates referrals Word of mouth is the most effective advertising. After all, you are more likely to listen to your friend’s recommendation than a TV advert. Good branding enables your company to get referrals generating new customers. When people remember and like your brand they are more likely to tell others about your products.
“A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.”~ Amir Kassaei
5. Brand can create an experience Your brand is the ‘face’ of your company. Think about how you want to present your business to customers. People will associate your brand with the friendliness of your staff, the quality of your products, and the experience they had doing business with you.
In short: Branding is about ideas and values. Values that you and your staff can hold on to and commit to. Your brand should permeate your business. When your branding is clear and you can deliver on the promise of the brand, you will see tremendous results building brand loyalty among your customer base and generating more referrals.
Author: Pete Gypps

Author: Pete Gypps

Director of Business Development

Specialisations in transforming SMB and Enterprise businesses from On-Premise Communication products to Cloud Technology.

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