Business cards and why do you still need them to be successful

14

OCTOBER, 2016

Category: Branding

Business cards and why do you still need them to be successful

14 OCTOBER 2016

Category: Branding

Business cards and why do you still need them to be successful

14

OCTOBER, 2016

Category: Branding

Business cards are one of the most basic and yet often forgotten forms of branding. Some people would argue that in the digital age when you can use your phone to take notes and send emails there is no use for business cards. We don’t agree with it – business cards still matter and they can help you build your brand.

Yes, you might be able to just note down the other person’s email with your phone (if your battery isn’t flat), but you won’t make any friends while looking down at your phone noting down the information. Handing a business card is much more convenient, gives you more time to actually network with others and helps you strengthen your brand.

business card, branding, rh technology1
business card, branding, rh technology2

Your business card can be the ‘face’ of your brand. It will be accessible to others wherever they are and whatever they are doing and it will remind them of your company and your brand. So how to make a professional looking business card?
Keep it simple – that is the golden rule of business cards. Too much clutter means the important bits might be less visible. Your name, your job title, company name, contact details and a logo is more than enough.

business card, branding, rh technology3
business card, branding, rh technology4
business card, branding, rh technology5
business card, branding, rh technology6
business card, branding, rh technology7
business card, branding, rh technology8

If your location is really important for your business, or your office is tricky to find, you might consider adding a map on the back. Otherwise you should try to leave the back of your card blank. Sometimes during a conversation, you might find it useful to add a note to the business card and that is when a blank back comes in handy.

“That’s been one of my mantras—focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”—Steve Jobs

Recently, companies in tech related industries started incorporating QR codes to their business cards. It’s an easy way to direct people to your website and shows that you are really up to date with technology. At the same time QR codes take a lot of space, so you should only use it if being technologically minded is an essential part of your brand.

Paying more pays off – business cards are quite cheap to make, but going for the more expensive option is usually a better choice. Your card is a representation of your company. If it is made on a cheap paper your company will look equally cheap. A high quality card on the other hand will strengthen the perception of your brand.
If you struggle to come up with a design that is a neat, professional looking representation of your brand, don’t worry. We know it can be difficult and time consuming, that is why we offer to do this for you. Using our branding talents we create personalised business cards designs as part of our ‘advanced’ subscription.

Love this article? Do you want to contribute? Leave us a comment and share it with someone you think would benefit this reading!

Author: Seb Waligorski

Author: Seb Waligorski

Digital Media Manager at Ionize

I am a Branding and Digital Media Specialist creating Business Recognition and Online Visibility since 2010. I make sure that businesses stand out from their competitors and benefit from increasing customer loyalty and sales.

Want new articles before they get published? Subscribe to our Newsletter.

Let's Start Something new
Say Hello!

Have a project or an idea? You are just a few clicks away from making it a reality.

[email protected]

0333 014 2035

7 Brecon Close, Worcester Park, KT4 8JW

and

10c Science Park, Aberystwyth, SY23 3AH

Ionize has been providing cost effective IT Services to clients across the world for over 20 years. At the heart of the core values of Ionize is ensuring our customers receive world class ICT services, but at affordable prices. Ionize provides services as such: IT support, Business IT support, Web Design, Social Media, Marketing, Branding, Search Engine Optimization, Mobile Apps Development, Dedicated Software Development.