Knowledge to help you to grow and protect your business.
What does it mean to make the most out of your brand? To us it means being able to use your image, identity and presence to turn as many people into loyal customers as possible.
This article is not going to be about increasing your revenue via branding.
AI is one of the buzzwords that’s being thrown around by magazines, start-ups, influencers and businesses nowadays. And since it gets so much traction, there must be something in it, doesn’t it?
The Internet is something we cannot live without. Emails, social media, Skype – the Internet makes the world seem smaller and makes people easier to reach.
Email marketing is a powerful method of engaging your customers. There are still far more email addresses than there are Facebook accounts – that tells something about the size of audience you can tap into!
Facebook and Google came about to be the biggest online platforms, which largely define the way we communicate, search and know. Any change to policies of either of these giants will impact billions of people.
Web design is not a piece of cake. To do this right, you need to become a specialist in SEO, copywriting, picking the right images, user experience…. the list could go on and on. But, the good news is – a lot of people have already done that and saw huge successes! You can be next!
Everything is easier when you have the money. You can avoid the hustle and reap the benefits much quicker. But that’s not what we are going to talk about today! Today we will focus on making the most out of the things that are free!
Ever thought about setting up a business? Well, getting started is actually the easy part. You define what do you want to do, gather the budget, fill out some legal paperwork and go on to conquer the world!
Taking care of your online recognition and visibility is very important for carving a spot for your business. In this article, you can find several great ways to increase your online visibility.
Look 10 years back in time. The social side of the Internet was mostly accumulated in such sites as Myspace or a myriad of online forums.
This week we are going to focus on a very specific area that is closely related to branding – web design. More specifically, we are going to discuss the five seconds rule.
The Ultimate Linkedin Cheatsheet 15 JULY, 2017 Category: Social Media Author: Seb Waligorski The Ultimate Linkedin Cheatsheet 15 JUNE 2017 Category: Social Media Author: Seb Waligorski The Ultimate Linkedin Cheatsheet 15 June, 2017 Category: Social Media...
As you already know we defined branding as creating an ‘image’ of the company and portrayed brands as being ‘intangible’. Building such an image of the company and planting it in customers’ minds requires emotional links between the company, its customers and the society as a whole. Brands are inevitably driven by emotions.
So you’ve made a significant investment in your new website over the past few weeks and months; you’ve spent time ensuring that it presents your company, products and services in the best possible light. You’ve stayed up late making sure that it’s easy, and attractive, for website visitors to click through and join your sales process, or order your products or services in just a few clicks.
In the past few weeks, we talked a lot about both typography and colours in business, colours in social media marketing and colours in branding. Now we wanted to show you an infographic that explains how the biggest brands in the world use colours and typography to make their companies look different and still communicate their core values.
Expanding your brand to new countries is very exciting. It means you have been successful in your area and are ready to grow. If done right, such expansion can further strengthen your brand, but you need to be aware of many challenges that come with entering new markets.
You can find an article on our blog talking about colours in branding- check here. But as you know it does not only affect your brand. A proper use of colours may increase conversion rates in your social media or even convince a customer to a purchase. Take a look at those two infographics that represents the power of colours.
Managing social media profiles isn’t easy. Especially if your business uses more than 3 of them. Each platform is different and you need to adjust your content to every single one. Posting the same content on all social media platforms doesn’t make any sense as each platform gathers a different audience.
Social Media Management Tools are becoming very important in the temporary business. It helps you to manage, schedule posting, follow, monitor and analyse the results of your social media efforts. Check out a superb infographic that may help you to choose the right one.
When you have your own brand you want it to be as good as possible. You want to know what people say about you and address any concerns they might have. That is not an easy task, especially when you are just a small company.
We have been writing a lot about branding and the things that you should be doing. This time, we will tell you about things you should NOT be doing unless you want to ruin your brand.
Do you think that branding does not matter or that some products are just too common and plainly boring to be branded? Read this story about a
Think of your small business website as a business card, but with greater reach and depth. Like a business card, your website needs to impress anyone who views it. Here are 20 tips to help you create a beautiful and impressive business website.
Website is an important part of your brand. It is the ‘face’ of your company and a chance for you to showcase your work.
Social Engineering is a method used by hackers to psychologically manipulate people into performing an action or divulging information.
When planning your brand strategy there is one seemingly trivial element that actually matters much more than you think…
Social Media Communication is one of the key aspects of branding and marketing. The way your company communicates with customers shapes the image the…
Brand Recognition is all businesses want to achieve building its brands. Marketing is a major part of branding and good marketing strategy can really…
Business cards are one of the most basic and yet often forgotten forms of branding. Some people would argue that in the …
Logo is a crucial part of every business. If you read our articles you know that your brand isn’t just your logo, it’s much more than that.